Bass Pro Shops is the one-stop shop for hard baits and lures for bass fishing and other freshwater fishing species. Choose from a wide selection of crankbaits, surface baits and minnows from Rapala, Smithwick, Bomber, Bill Lewis, Heddon, Lucky Craft, Rebel and many more. Fill your fishing tackle box these baits and lures that are irresistible to hungry game fish.
Fishing with live or dead bait can be very effective in freshwater. But nothing compares with the excitement of fishing with lures. Whether its watching a lunker largemouth coming up from beneath some lily pads and exploding on to your top water plug, or hearing your drag scream while trolling for walleye, fishing with lures spells pure excitement. At TackleDirect, we offer hundreds of freshwater fishing hard baits and lures that will catch you fish, no matter where you fish or what species you chase. Our selection of freshwater lures includes time-tested products from leading lure makers like Berkley, Rapala and Megabass as well as companies like Zoom, Damiki and Keitech.